Beauty products are incredibly customized—your customers' shopping experiences should be customized too. How? We've got insights, tips and proven growth strategies from successful beauty brands right here.
Keep reading below!
This in-depth case study shares how Doe Lashes collects more emails with a Shop Quiz and uses buyer profile data to feed a personalized email strategy and drives more revenue.
Starting with a quiz, Spongellé connected with customers to learn more about their preferences and needs. They used this to build a personalization engine across Facebook Messenger and SMS. Here's a step-by-step walkthrough of their strategy.