The 3 quiz mistakes most brands make
Most online stores convert under 3% of visitors. That means at least 97 out of 100 shoppers leave without buying.
Across all live Octane AI quizzes, 15% of shoppers who finish a quiz place an order. So a quiz isn't a nice-to-have. It's one of the highest-leverage things a Shopify brand can build.
Yet most brands make these 3 quiz mistakes.
One quiz and done
A single product finder only reaches one moment in the journey. Winning brands use several quizzes, like gift finders, seasonal and educational quizzes, each built for a different goal.
Recommendations with no reason why
“Here are your recommendations” doesn’t sell. Brands with the highest AOV use each shopper’s answers to explain why every product is the right match.
Sitting on the data
Most brands send one results email and stop there. Top-selling brands use every answer to segment audiences, personalize marketing and shape their next product.
Find issues
Some shoppers finish on “Loading Page”, before any results page