Personalization has always been the secret to great commerce.
The more tailored a shopping experience feels, the more customers convert. And the most powerful way to personalize that experience has always been through a quiz.
But there’s a problem. Building a truly great quiz takes time — hours of writing, mapping logic, and fine-tuning recommendations. Most brands never get past the complexity.
That’s where AI agents come in.
We’ve created an AI agent that designs your quiz, personalizes every interaction in real time, and hand-selects product recommendations for each individual customer — all automatically.
Behind this agent is Octane AI CORE-1, the first AI model built specifically for commerce sales. It understands products, customers, and the intent that connects them.
This is the beginning of a new era: Agentic Commerce Quizzes, powered by CORE-1.
Let's walk you through how it works.
Why Most Quizzes Fail at Personalization
Traditional quizzes were never built for true personalization. Every shopper is presented with the same questions, the same answers, and the same generic copy, no matter who they are or what they care about. The result feels mechanical because it is.
The numbers tell the story. A simple quiz with eight questions and five possible answers each creates 390,625 possible combinations. No team can realistically craft unique logic, copy, and design for every path. So brands compromise, settling for broad segments, recycled messaging, and layouts that feel mass-produced.
Even when branching logic is added, the system quickly collapses under its own weight. Products go out of stock. New SKUs appear. Collections shift. Every update demands more re-mapping, testing, and troubleshooting. What began as a carefully designed quiz turns into a fragile, time-consuming maze that drifts out of sync with your store.
And then there are the results pages. Most teams simply don’t have the design or development bandwidth to make each outcome feel thoughtful and premium. Instead, shoppers are greeted with generic product grids, static and identical. The moment to explain why these products are perfect for this customer slips away.
That’s where agentic commerce changes everything.
How AI Agents Reinvent the Commerce Quiz
AI agents turn the idea of a quiz on its head. Instead of hardcoding logic and writing endless copy, you describe your goal and the agent builds, personalizes, and maintains the entire experience automatically.
It’s not just automation. It’s intelligence. The AI understands your products, your customers, and your brand’s voice. It uses reasoning to create an experience that feels like a one-on-one consultation at scale.
It recommends the right products. The agent analyzes each shopper’s answers, understands intent, and selects the best combination of products in real time. It does not rely on rigid rules or tags. It thinks like a merchandiser, balancing preferences, inventory, and price to create recommendations that make sense for each individual.
It personalizes every interaction. The AI writes unique copy for every shopper. Every headline, explanation, and description is tailored to their answers, helping them understand why these products are right for them.
It adapts automatically. When products go out of stock or new SKUs launch, the agent adjusts on its own. Your quiz always reflects your live catalog without a single manual update.
It designs for you. The AI does more than choose products. It creates the full experience, from layout and structure to tone and styling. Every result feels handcrafted and perfectly aligned with your brand.
With Octane AI, this happens right on your website. You gain an AI agent that recommends, writes, designs, and sells intelligently, automatically, and always on brand.
Introducing CORE-1
To make agentic commerce real, we built CORE-1 (Commerce, Orchestration & Reasoning Engine)—a proprietary AI model trained specifically for commerce.
General-purpose language models excel at conversation, but struggle with the nuanced reasoning required for merchandising: understanding product attributes across dimensions, reconciling conflicting shopper preferences, evaluating fit in context, and explaining recommendations with brand-appropriate rationale. They weren't designed to curate.
CORE-1 was built from the ground up to handle these tasks. It trains on your website and full product catalog to develop a private, store-specific understanding of your merchandise—then uses that knowledge to perform multi-constraint reasoning, compose coherent product sets, and generate personalized explanations in your brand's voice.
Think of it as encoding your best salesperson's expertise—their product knowledge, their ability to listen and reason about what fits, their skill at explaining why—and making it available at scale, for every shopper, in real time.
How CORE-1 works: the VIP shopper analogy
A great in-store associate does five things well: learns the brand, listens, plans, checks the floor, and presents. CORE-1 does the same—end to end, at machine speed.
Learn your brand
With your permission, CORE-1 is trained on your website and catalog, developing a private understanding of products, variants, pricing, and inventory context—without any rule coding.
Listen to the shopper
The quiz gathers the information a real associate would: budget tier, size, shade, style, concerns, goals; optionally a selfie or inspo image.
Plan the set
You maintain a standing brief describing how the agent should act (priorities, exclusions, tone). CORE-1 performs multi-constraint reasoning to satisfy hard requirements and align with your merchandising strategy.
Walk the floor
CORE-1 works against live inventory and composes a coherent set that fits together—stock-aware, with automatic substitutions that preserve the brief if something is unavailable.
Present & explain
The agent renders a personalized results page—complete with AI-authored HTML sections, structured copy, and reusable variables—and explains why each product was chosen, in your brand's voice. The same structured context flows to Klaviyo and Postscript for follow-up.
This isn't a black-box recommender trained on someone else's data. It's your brand's best shopper—encoded.
What we're launching
Today we're introducing six AI-powered capabilities that work together as a unified agentic commerce system—all powered by CORE-1 and available now in Octane AI for Shopify.
Smart Products (powered by CORE-1)
Turn natural language instructions into ranked product picks, bundles, outfits, and routines. Works for catalogs from 5 to 100,000+ SKUs with rule + AI matching (must/should/exclude, boosts), stock-aware fallbacks, and automatic substitutions that preserve your merchandising intent.
Smart Quiz Builder
AI drafts complete quizzes from a single prompt—questions, logic, and results—optimized by automatic store and catalog analysis. The agent generates conversational questions tailored to your products and creates custom result pages with brand-aligned HTML, CSS, and copy.
Shopping Assistant
Deploy AI shopping experiences anywhere on your site: widget, welcome popup, on-scroll trigger, or page embed. Flexible display and targeting options, welcome and exit triggers, and seamless Shopify integration. Launch in minutes, not weeks.
Smart Copy
On-brand copy that explains "why this product for this shopper," writes structured routines for email and SMS, and maintains your tone and style automatically. Generates personalized headlines, product descriptions, and explanations based on each shopper's specific answers and needs.
Smart Properties
Reusable AI variables you can show, hide, and render anywhere with {{property_name}}. Power HTML blocks, email campaigns, and SMS flows with dynamic, personalized content. Auto-syncs to Klaviyo and Postscript. Perfect for segmentation, lead generation, and maintaining context across channels.
Image Analyzer
Analyze customer photos to personalize product recommendations. Skin-tone analysis for beauty brands, wardrobe analysis and styling suggestions for fashion, and "find this look" product matching from inspiration images. Turns visual input into merchandising intelligence.
These aren't separate tools—they're components of a single agentic system that reasons about your products, understands your shoppers, and delivers personalized experiences at scale.
Integrations with your email and SMS stack
Agentic commerce doesn't stop at the quiz results page. Everything CORE-1 learns about each shopper—their preferences, constraints, recommended products, and personalized copy—flows seamlessly to your existing email and SMS platforms.
Native sync with Klaviyo, Attentive, Postscript, and Recart. Product recommendations, Smart Copy, and Smart Properties automatically sync to your email and SMS tools. The same AI-generated context that powers on-site experiences continues the conversation off-site—no manual data mapping required.
Hidden properties for backend workflows. Not every Smart Property needs to appear on the quiz results page. Create properties specifically for email and SMS segmentation—customer intent signals, preference scores, product affinities—that live in your marketing stack and power automated flows without cluttering the shopper-facing experience.
Structured data for follow-up campaigns. Instead of generic post-quiz emails, your campaigns can reference specific products the agent recommended, explain why they fit, and maintain the personalized tone established during the quiz. The agent's reasoning becomes the foundation for your entire customer journey.
One conversation, multiple channels—all powered by the same intelligence.
Build your brand's AI shopping agent
Connect your Shopify store and grant access.
Our AI trains on your site and catalog and builds a private, store-specific product map.
Get agentic quiz proposals—or request your own.
The AI suggests high-impact quiz types for your customers, or you describe one in natural language.Let the agent build it—including code.
The agent generates the full quiz and a bespoke results page with custom HTML/CSS/JS to match your brand.Describe how to curate; CORE-1 does the rest.
You set a standing brief explaining how the AI should act. Shopper answers supply the data; CORE-1 performs multi-constraint reasoning to select and arrange products—live and stock-aware.Continue the conversation off-site.
Structured data and variables flow to email and SMS, so your follow-ups stay personalized by the same agent.
You're not filling a template. You're directing an agent.
Why teams are switching
Speed – From concept to fully personalized page in minutes.
Scale – Works for five to 100k+ SKUs without logic sprawl.
Resilience – Stock-aware by design; automatic substitutions keep flows live.
Brand control – Train on your content; enforce constraints; edit tone and code.
Continuity – Email/SMS follow-ups reuse the same context produced on-site.
What's next
Agentic Commerce Quizzes are the first step. We're building toward a future where every touchpoint on your site is adaptive, contextual, and intelligent.
Fully agentic result pages. The AI will soon generate not just copy, but complete custom layouts and interactive components for every outcome—product carousels, comparison tables, educational sections—all coded automatically and personalized to each shopper's needs.
Context-aware Shopping Assistant. We're evolving Shopping Assistant into a persistent AI agent that knows each customer and adapts in real time. It will surface personalized quizzes when a shopper has been browsing, recommend complementary products at cart, assist with search queries, and guide discovery based on where each visitor is in their journey—all powered by the same CORE-1 reasoning engine.
Specialized merchandising tools. Starting with Shade Map for beauty brands—a centralized shade-matching system that works across all your quizzes and experiences. Define your shade range once; CORE-1 applies it everywhere, automatically.
Conversational commerce. An AI chatbot integrated directly into Shopping Assistant, capable of answering product questions, making recommendations, and guiding shoppers through complex decisions—all while maintaining your brand voice and merchandising strategy.
The vision is simple: every interaction on your site should feel like it was designed for that specific shopper, at that specific moment. We're building the infrastructure to make that real.
