Create AI generated variables with Smart Properties
Use quiz answers to generate dynamic variables you can use on your quiz results, email/SMS, and backend automation. From scores, to personalized copy, to html.
Powered by Octane CORE-1, the commerce reasoning model.
How Smart Properties work
Simple setup, powerful personalization—onsite and across channels
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (you can reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (you can reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (you can reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (you can reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (you can reference any answer).
2
Display or hide
Use properties in HTML blocks to personalize pages—or keep them hidden for backend automation only.
2
Display or hide
Use properties in HTML blocks to personalize pages—or keep them hidden for backend automation only.
2
Display or hide
Use properties in HTML blocks to personalize pages—or keep them hidden for backend automation only.
2
Display or hide
Use properties in HTML blocks to personalize pages—or keep them hidden for backend automation only.
2
Display or hide
Use properties in HTML blocks to personalize pages—or keep them hidden for backend automation only.
3
Sync to integrations
Properties auto-sync as custom fields to Klaviyo/Postscript/Gorgias for targeted campaigns and support workflows.
3
Sync to integrations
Properties auto-sync as custom fields to Klaviyo/Postscript/Gorgias for targeted campaigns and support workflows.
3
Sync to integrations
Properties auto-sync as custom fields to Klaviyo/Postscript/Gorgias for targeted campaigns and support workflows.
3
Sync to integrations
Properties auto-sync as custom fields to Klaviyo/Postscript/Gorgias for targeted campaigns and support workflows.
3
Sync to integrations
Properties auto-sync as custom fields to Klaviyo/Postscript/Gorgias for targeted campaigns and support workflows.
What powers Smart Properties?
CORE-1 turns quiz answers into reusable data fields you can display, hide, or sync—powering personalization across HTML blocks, email, SMS, and automations without manual tagging.
What powers Smart Properties?
CORE-1 turns quiz answers into reusable data fields you can display, hide, or sync—powering personalization across HTML blocks, email, SMS, and automations without manual tagging.
What powers Smart Properties?
CORE-1 turns quiz answers into reusable data fields you can display, hide, or sync—powering personalization across HTML blocks, email, SMS, and automations without manual tagging.
What powers Smart Properties?
CORE-1 turns quiz answers into reusable data fields you can display, hide, or sync—powering personalization across HTML blocks, email, SMS, and automations without manual tagging.
What powers Smart Properties?
CORE-1 turns quiz answers into reusable data fields you can display, hide, or sync—powering personalization across HTML blocks, email, SMS, and automations without manual tagging.
Smart Properties use cases
Endless possibilities for personalization and automation.
Content & merchandising signals
Feed collections, badges (“great for oily skin”), and cross-sell logic; inform Smart Products and Smart Copy.
Content & merchandising signals
Feed collections, badges (“great for oily skin”), and cross-sell logic; inform Smart Products and Smart Copy.
Content & merchandising signals
Feed collections, badges (“great for oily skin”), and cross-sell logic; inform Smart Products and Smart Copy.
Content & merchandising signals
Feed collections, badges (“great for oily skin”), and cross-sell logic; inform Smart Products and Smart Copy.
Content & merchandising signals
Feed collections, badges (“great for oily skin”), and cross-sell logic; inform Smart Products and Smart Copy.
Customer profiling & targeting
Build lightweight personas (e.g., “active minimalist,” “hydration seeker”), purchase-intent tiers, and lifestyle summaries to improve audience quality.
Customer profiling & targeting
Build lightweight personas (e.g., “active minimalist,” “hydration seeker”), purchase-intent tiers, and lifestyle summaries to improve audience quality.
Customer profiling & targeting
Build lightweight personas (e.g., “active minimalist,” “hydration seeker”), purchase-intent tiers, and lifestyle summaries to improve audience quality.
Customer profiling & targeting
Build lightweight personas (e.g., “active minimalist,” “hydration seeker”), purchase-intent tiers, and lifestyle summaries to improve audience quality.
Customer profiling & targeting
Build lightweight personas (e.g., “active minimalist,” “hydration seeker”), purchase-intent tiers, and lifestyle summaries to improve audience quality.
HTML block personalization
Show dynamic cards, badges, or routines right on the results page using {{property_name}}.
HTML block personalization
Show dynamic cards, badges, or routines right on the results page using {{property_name}}.
HTML block personalization
Show dynamic cards, badges, or routines right on the results page using {{property_name}}.
HTML block personalization
Show dynamic cards, badges, or routines right on the results page using {{property_name}}.
HTML block personalization
Show dynamic cards, badges, or routines right on the results page using {{property_name}}.
Email/SMS automation (lead gen)
Capture opt-ins, then trigger flows by concern, shade/size, style profile, or intent score—no spreadsheets.
Email/SMS automation (lead gen)
Capture opt-ins, then trigger flows by concern, shade/size, style profile, or intent score—no spreadsheets.
Email/SMS automation (lead gen)
Capture opt-ins, then trigger flows by concern, shade/size, style profile, or intent score—no spreadsheets.
Email/SMS automation (lead gen)
Capture opt-ins, then trigger flows by concern, shade/size, style profile, or intent score—no spreadsheets.
Email/SMS automation (lead gen)
Capture opt-ins, then trigger flows by concern, shade/size, style profile, or intent score—no spreadsheets.
Why use Smart Properties?
Turn answers into action—everywhere you market
Custom property names
Organize fields with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Reference answers and specify output type/format (text, number, label list) for consistent downstream use.
Fallback support
Set sensible fallbacks so your UI and campaigns always render polished content.
HTML block integration
Drop {{property_name}} into custom blocks for instant onsite personalization.
Integration sync
Automatically map fields to Klaviyo/Postscript/Yotpo/Gorgias for segmented email/SMS and support macros.
Visibility control
Choose customer-facing or hidden per property—collect key data without adding friction.
Custom property names
Organize fields with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Reference answers and specify output type/format (text, number, label list) for consistent downstream use.
Fallback support
Set sensible fallbacks so your UI and campaigns always render polished content.
HTML block integration
Drop {{property_name}} into custom blocks for instant onsite personalization.
Integration sync
Automatically map fields to Klaviyo/Postscript/Yotpo/Gorgias for segmented email/SMS and support macros.
Visibility control
Choose customer-facing or hidden per property—collect key data without adding friction.
Custom property names
Organize fields with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Reference answers and specify output type/format (text, number, label list) for consistent downstream use.
Fallback support
Set sensible fallbacks so your UI and campaigns always render polished content.
HTML block integration
Drop {{property_name}} into custom blocks for instant onsite personalization.
Integration sync
Automatically map fields to Klaviyo/Postscript/Yotpo/Gorgias for segmented email/SMS and support macros.
Visibility control
Choose customer-facing or hidden per property—collect key data without adding friction.
Custom property names
Organize fields with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Reference answers and specify output type/format (text, number, label list) for consistent downstream use.
Fallback support
Set sensible fallbacks so your UI and campaigns always render polished content.
HTML block integration
Drop {{property_name}} into custom blocks for instant onsite personalization.
Integration sync
Automatically map fields to Klaviyo/Postscript/Yotpo/Gorgias for segmented email/SMS and support macros.
Visibility control
Choose customer-facing or hidden per property—collect key data without adding friction.
Custom property names
Organize fields with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Reference answers and specify output type/format (text, number, label list) for consistent downstream use.
Fallback support
Set sensible fallbacks so your UI and campaigns always render polished content.
HTML block integration
Drop {{property_name}} into custom blocks for instant onsite personalization.
Integration sync
Automatically map fields to Klaviyo/Postscript/Yotpo/Gorgias for segmented email/SMS and support macros.
Visibility control
Choose customer-facing or hidden per property—collect key data without adding friction.
Smart Properties vs. Smart Copy
Smart Properties
vs. Smart Copy
Smart Properties
Reusable fields (e.g., skin_type, style_profile, intent_score)
Render in HTML blocks via {{property_name}} or keep hidden for backend use
Sync to Klaviyo/Postscript/Yotpo/Gorgias as custom fields for segmentation and lead gen
Smart Properties
Reusable fields (e.g., skin_type, style_profile, intent_score)
Render in HTML blocks via {{property_name}} or keep hidden for backend use
Sync to Klaviyo/Postscript/Yotpo/Gorgias as custom fields for segmentation and lead gen
Smart Properties
Reusable fields (e.g., skin_type, style_profile, intent_score)
Render in HTML blocks via {{property_name}} or keep hidden for backend use
Sync to Klaviyo/Postscript/Yotpo/Gorgias as custom fields for segmentation and lead gen
Smart Properties
Reusable fields (e.g., skin_type, style_profile, intent_score)
Render in HTML blocks via {{property_name}} or keep hidden for backend use
Sync to Klaviyo/Postscript/Yotpo/Gorgias as custom fields for segmentation and lead gen
Smart Properties
Reusable fields (e.g., skin_type, style_profile, intent_score)
Render in HTML blocks via {{property_name}} or keep hidden for backend use
Sync to Klaviyo/Postscript/Yotpo/Gorgias as custom fields for segmentation and lead gen
Smart Copy
Visible, formatted content (headings, lists, blurbs) on the results page
Explains “why this,” routines, style tips, and how-tos in your voice
Great for persuasion and onsite experience
Smart Copy
Visible, formatted content (headings, lists, blurbs) on the results page
Explains “why this,” routines, style tips, and how-tos in your voice
Great for persuasion and onsite experience
Smart Copy
Visible, formatted content (headings, lists, blurbs) on the results page
AI launches and optimizes campaigns for you
Explains “why this,” routines, style tips, and how-tos in your voice
Great for persuasion and onsite experience
Smart Copy
Visible, formatted content (headings, lists, blurbs) on the results page
Explains “why this,” routines, style tips, and how-tos in your voice
Great for persuasion and onsite experience
Smart Copy
Visible, formatted content (headings, lists, blurbs) on the results page
Explains “why this,” routines, style tips, and how-tos in your voice
Great for persuasion and onsite experience
Use both together for maximum impact
Smart Properties (backend)
Personality profiles, purchase-intent scores, lifestyle summaries for targeted flows.
Smart Copy (frontend)
Personalized recs with rich formatting, style/how-to guidance, and educational blocks in real time.
Personalization that scales with you
Deliver unique, 1:1 shopping experiences for every customer, automatically.
