Get personalized content with Smart Properties
Create AI-powered content from quiz answers—perfect for HTML blocks, email/SMS, and personalized campaigns across your stack.
Powered by Octane R1, the ecommerce AI recommendation model.
How Smart Properties work
Flexible, AI-powered content for any use case—from email personalization to backend automation.
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (reference any answer).
1
Create properties
Add Smart Properties to your quiz and describe what to generate with plain-English instructions (reference any answer).
2
Display or hide
Show properties in HTML blocks to personalize pages—or keep them hidden for backend use only.
2
Display or hide
Show properties in HTML blocks to personalize pages—or keep them hidden for backend use only.
2
Display or hide
Show properties in HTML blocks to personalize pages—or keep them hidden for backend use only.
2
Display or hide
Show properties in HTML blocks to personalize pages—or keep them hidden for backend use only.
2
Display or hide
Show properties in HTML blocks to personalize pages—or keep them hidden for backend use only.
3
Sync to integrations
Properties auto-sync to Klaviyo and other platforms as custom fields for targeted campaigns and flows.
3
Sync to integrations
Properties auto-sync to Klaviyo and other platforms as custom fields for targeted campaigns and flows.
3
Sync to integrations
Properties auto-sync to Klaviyo and other platforms as custom fields for targeted campaigns and flows.
3
Sync to integrations
Properties auto-sync to Klaviyo and other platforms as custom fields for targeted campaigns and flows.
3
Sync to integrations
Properties auto-sync to Klaviyo and other platforms as custom fields for targeted campaigns and flows.
Smart Properties use cases
Endless possibilities for personalization and automation.
Logic-based recommendations
Build rich profiles for better targeting. Examples: • Personality quizzes: detailed profiles to choose tone and offers. • Style analysis: define style types/needs for tailored recs and content. • Purchase intent: score readiness and branch follow-ups accordingly. • Lifestyle insights: summarize routines to suggest relevant products.
Logic-based recommendations
Build rich profiles for better targeting. Examples: • Personality quizzes: detailed profiles to choose tone and offers. • Style analysis: define style types/needs for tailored recs and content. • Purchase intent: score readiness and branch follow-ups accordingly. • Lifestyle insights: summarize routines to suggest relevant products.
Logic-based recommendations
Build rich profiles for better targeting. Examples: • Personality quizzes: detailed profiles to choose tone and offers. • Style analysis: define style types/needs for tailored recs and content. • Purchase intent: score readiness and branch follow-ups accordingly. • Lifestyle insights: summarize routines to suggest relevant products.
Logic-based recommendations
Build rich profiles for better targeting. Examples: • Personality quizzes: detailed profiles to choose tone and offers. • Style analysis: define style types/needs for tailored recs and content. • Purchase intent: score readiness and branch follow-ups accordingly. • Lifestyle insights: summarize routines to suggest relevant products.
Logic-based recommendations
Build rich profiles for better targeting. Examples: • Personality quizzes: detailed profiles to choose tone and offers. • Style analysis: define style types/needs for tailored recs and content. • Purchase intent: score readiness and branch follow-ups accordingly. • Lifestyle insights: summarize routines to suggest relevant products.
HTML block personalization
Display dynamic content directly in quiz results. Example: create favorite_color and hobby, then render with {{favorite_color}} and {{hobby}} to show tailored cards.
HTML block personalization
Display dynamic content directly in quiz results. Example: create favorite_color and hobby, then render with {{favorite_color}} and {{hobby}} to show tailored cards.
HTML block personalization
Display dynamic content directly in quiz results. Example: create favorite_color and hobby, then render with {{favorite_color}} and {{hobby}} to show tailored cards.
HTML block personalization
Display dynamic content directly in quiz results. Example: create favorite_color and hobby, then render with {{favorite_color}} and {{hobby}} to show tailored cards.
HTML block personalization
Display dynamic content directly in quiz results. Example: create favorite_color and hobby, then render with {{favorite_color}} and {{hobby}} to show tailored cards.
Email marketing automation
Use hidden properties for targeted sequences. Example: generate a personality summary or product list that doesn’t show onsite but syncs to Klaviyo for the first personalized email.
Email marketing automation
Use hidden properties for targeted sequences. Example: generate a personality summary or product list that doesn’t show onsite but syncs to Klaviyo for the first personalized email.
Email marketing automation
Use hidden properties for targeted sequences. Example: generate a personality summary or product list that doesn’t show onsite but syncs to Klaviyo for the first personalized email.
Email marketing automation
Use hidden properties for targeted sequences. Example: generate a personality summary or product list that doesn’t show onsite but syncs to Klaviyo for the first personalized email.
Email marketing automation
Use hidden properties for targeted sequences. Example: generate a personality summary or product list that doesn’t show onsite but syncs to Klaviyo for the first personalized email.
Why use Smart Properties?
The easiest way to turn answers into action—across onsite and email/SMS
Custom property names
Organize and manage properties with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Write comprehensive prompts that reference answers and control content and formatting.
Fallback support
Set sensible fallback text so customers always see polished messaging.
HTML block integration
Drop properties into custom blocks (e.g., {{property_name}}) to render dynamic content instantly.
Integration sync
Automatically send properties to Klaviyo and other tools as custom fields for powerful automation and lead gen.
Visibility control
Choose customer-facing or hidden per property—collect key data without disrupting UX.
Custom property names
Organize and manage properties with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Write comprehensive prompts that reference answers and control content and formatting.
Fallback support
Set sensible fallback text so customers always see polished messaging.
HTML block integration
Drop properties into custom blocks (e.g., {{property_name}}) to render dynamic content instantly.
Integration sync
Automatically send properties to Klaviyo and other tools as custom fields for powerful automation and lead gen.
Visibility control
Choose customer-facing or hidden per property—collect key data without disrupting UX.
Custom property names
Organize and manage properties with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Write comprehensive prompts that reference answers and control content and formatting.
Fallback support
Set sensible fallback text so customers always see polished messaging.
HTML block integration
Drop properties into custom blocks (e.g., {{property_name}}) to render dynamic content instantly.
Integration sync
Automatically send properties to Klaviyo and other tools as custom fields for powerful automation and lead gen.
Visibility control
Choose customer-facing or hidden per property—collect key data without disrupting UX.
Custom property names
Organize and manage properties with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Write comprehensive prompts that reference answers and control content and formatting.
Fallback support
Set sensible fallback text so customers always see polished messaging.
HTML block integration
Drop properties into custom blocks (e.g., {{property_name}}) to render dynamic content instantly.
Integration sync
Automatically send properties to Klaviyo and other tools as custom fields for powerful automation and lead gen.
Visibility control
Choose customer-facing or hidden per property—collect key data without disrupting UX.
Custom property names
Organize and manage properties with clear, descriptive names for HTML and integrations.
Detailed AI instructions
Write comprehensive prompts that reference answers and control content and formatting.
Fallback support
Set sensible fallback text so customers always see polished messaging.
HTML block integration
Drop properties into custom blocks (e.g., {{property_name}}) to render dynamic content instantly.
Integration sync
Automatically send properties to Klaviyo and other tools as custom fields for powerful automation and lead gen.
Visibility control
Choose customer-facing or hidden per property—collect key data without disrupting UX.
Smart Properties vs. Smart Copy
Smart Properties
vs. Smart Copy
Smart Properties
Use directly in HTML blocks (via {{property_name}})
Sync to integrations as custom fields (Klaviyo, Postscript, etc.)
Can be hidden for backend automation only
Ideal for segmentation, triggers, and lead gen
Smart Properties
Use directly in HTML blocks (via {{property_name}})
Sync to integrations as custom fields (Klaviyo, Postscript, etc.)
Can be hidden for backend automation only
Ideal for segmentation, triggers, and lead gen
Smart Properties
Use directly in HTML blocks (via {{property_name}})
Sync to integrations as custom fields (Klaviyo, Postscript, etc.)
Can be hidden for backend automation only
Ideal for segmentation, triggers, and lead gen
Smart Properties
Use directly in HTML blocks (via {{property_name}})
Sync to integrations as custom fields (Klaviyo, Postscript, etc.)
Can be hidden for backend automation only
Ideal for segmentation, triggers, and lead gen
Smart Properties
Use directly in HTML blocks (via {{property_name}})
Sync to integrations as custom fields (Klaviyo, Postscript, etc.)
Can be hidden for backend automation only
Ideal for segmentation, triggers, and lead gen
Smart Copy
Rich, formatted content with styling options
Always visible to customers on results pages
Perfect for “why this” explanations and advice
Instant impact on the onsite experience
Smart Copy
Rich, formatted content with styling options
Always visible to customers on results pages
Perfect for “why this” explanations and advice
Instant impact on the onsite experience
Smart Copy
Rich, formatted content with styling options
AI launches and optimizes campaigns for you
Always visible to customers on results pages
Perfect for “why this” explanations and advice
Instant impact on the onsite experience
Smart Copy
Rich, formatted content with styling options
Always visible to customers on results pages
Perfect for “why this” explanations and advice
Instant impact on the onsite experience
Smart Copy
Rich, formatted content with styling options
Always visible to customers on results pages
Perfect for “why this” explanations and advice
Instant impact on the onsite experience
Use both together for maximum impact
Smart Properties (backend)
personality profiles, purchase-intent scores, lifestyle summaries for targeted flows.
Smart Copy (frontend)
personalized recs with rich formatting, style/how-to guidance, and educational blocks in real time.
Personalization that scales with you
Deliver unique, 1:1 shopping experiences for every customer, automatically.
