If someone told you there was a way to connect with your customers on a deeper level, would you jump on the opportunity? What if you could personalize every campaign and marketing flow by collecting more buyer data? If this sounds exciting to you, let us introduce you to an ecommerce quiz.
More ecommerce brands are building quizzes on their website because of the ability to collect detailed customer profile data and personalize the buyer’s journey. Online quizzes are a great way to connect with your customers and keep them engaged long-term.
The truth is, 59% of customers say that personalization influences their shopping decision, and 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. An online quiz software can help your business solve the problem of offering this personalization.
In this article, we’ll take a look at 10 ecommerce quizzes to give you inspiration on what a quiz could look like for your brand!
1. Spongelle: Fragrance Quiz
Spongelle is a personal care company that specializes in body wash-infused buffers. These buffers are an all-in-one beauty treatment, offering 5+ and 30+ uses for men, women and children. Known for their fragrance blends, Spongelle created a quiz to recommend the best fragrance.
In their quiz, they ask customers about the types of fragrances they like best, what level of exfoliation they’re looking for, and where they would use the buffer sponge (such as in the shower or bath). These questions help Spongelle match customers with the perfect product from their catalog. The images in their quiz show off the variety of products and scents available to customers.
The entire quiz consists of six or less questions, depending on the journey a customer takes. The purpose of a short quiz is to avoid drop-off rates, and to give customers a quicker product recommendation.
Want to try Spongelle’s quiz? Take it here.
2. Doe Lashes: Find your Lash
To see a beautifully branded quiz, Check out Doe Lashes: a beauty brand that specializes in temporary lashes. They start their quiz with a pun in their copy by introducing visitors with “Hey deer.” They’ve also designed images for a variety of their quiz questions to help customers visualize what answers they should choose throughout the journey.
Every question in the quiz is meant to understand a customer’s eye shape and preferred lash style to recommend the best lash match. Beyond eye shape, Doe Lashes also asks quiz users how bold they want their eyelashes to be and how often they wear them. As a fun question to help determine a customer’s age range, they also ask about their preferred TV show from when they were children.
Using this quiz, Doe Lashes was able to increase their email signups by 3X, and they also discovered an entire segment of their customers that had never used lashes before. Discovering this group helped Doe Lashes determine how to properly market those customers with educational content to help them get started on using lashes.
If you want to learn more about how Doe Lashes used their quiz to collect more emails and drove an 11% increase to their AOV, read our case study:
Want to try Doe Lashes’ quiz? Take it here.
3. INH Hair's Ponytail Quiz
INH Hair sells a range of hair products, including wigs, extensions, styling tools, coloring and more. Their goal is to empower women to experiment with their looks using high-quality and affordable products. To help customers navigate through their large catalog of ponytail extensions, they built their Pony Quiz.
Image Source: INH hair
The questions in INH's quiz are to understand a customer's experience level with extensions, desired style and the look they'd like. Asking customers about their experience with ponytail extensions prevents the brand from selling something that may be too complicated to an inexperienced customer. By learning about where customers plan to wear the extensions, INH can follow up with customers with other product recommendations that suit their style and scene.
Image Source: INH hair
Want to try INH Hair’s quiz? Take it here.
4. Big Hammer Wines: Wine Type
For businesses that have a large selection, a quick quiz is an easy way to narrow down what a customer is searching for. Although Big Hammer Wines’ quiz is short, it helps direct customers to the right selection of wine types based on their budget.
After just two questions, Big Hammer Wines recommends a selection for customers to look at. They can easily add any of the recommended products to their shopping cart directly from the results page. Wine shopping has become as easy as two steps with this quiz.
Want to try Big Hammer Wines’ quiz? Take it here.
Interested in setting up a similar quiz for your business? Install our app on Shopify today. We have a 14-day free trial!
5. Mastin Labs: Which Preset Packs are Right for you?
There’s no reason why a niche business can’t utilize a quiz: Mastin Lab is an example of how every brand can benefit from a quiz. Mastin Labs is all about photography; they provide new photographers with tools, educational training and community to be able to explore their photography and improve their skills. The purpose of their quiz is to help photographers find the right preset packs for their artistic style.
They start by asking what type of photography the quiz user does, what style they’re drawn to and the types of settings they typically shoot in. The last part of the quiz shows users a photo edited in six different ways and asks what edit they like the most. There are nine of these questions to help narrow down the best preset option for the customer.
The Mastin Labs quiz is elaborate. The journey consists of 15 questions to ensure they’re understanding exactly what the customer needs for a preset. With this ecommerce quiz example, it’s easy to see how every business, no matter the industry, could use a quiz to personalize the customer journey.
Want to try the Mastin Labs’ quiz? Take it here.
6. Perfect Locks: Hair Consultation
Similar to beauty, hair care can also be difficult to purchase online. Customers ask themselves these questions: What if it’s the wrong color? What if the length is too long? Using a quiz, these questions can be answered. Perfect Locks’ mission is about helping customers learn to love the look of their hair. They sell clip-in extensions, wigs and more. Their quiz matches you with the best solution for your hair care struggles.
Each question is accompanied by a graphic to help customers visualize the answers they’re choosing. For every results page, there’s a short paragraph explaining the product shown, the benefit of the product and why it’s a good fit for the customer, helping sell the product beyond just being matched with it from the quiz.
Want to try Perfect Locks’ quiz? Take it here.
7. Bariatric Fusion: Build Your Own Protein Tub Bundle 
To try something different than a product recommendation quiz, Bariatric Fusion created an interactive way for customers to build their own bundle of protein powder. The quiz is image-friendly, as it shows a variety of different protein flavours to help customers build a bundle of three.
After customers put together their perfect bundle, Bariatric Fusion asks them for their email address to offer a discount off their new bundle. This tactic works to increase the amount of email signups a brand receives at an incredible rate. For example, on another quiz Bariatric Fusion uses, they increased email signups by 16X by offering a similar incentive.
Finally, customers are shown their full bundle where they can click one button to add the entire bundle to their cart and complete their purchase. The Build Your Own Bundle quiz demonstrates how brands can use this type of interactive content in a variety of ways.
Want to try Bariatric Fusion’s Quiz? Take it here.
Interested in learning how Bariatric Fusion used a quiz to increase email signups by 3X? Download the free case study.
8. Brevite: Find The Best Backpack For You
Brevite is an inspirational backpack company that supports dreams and ideas. Their mission is to create sustainable backbacks that help people create, make and do what matters to them. Their quiz matches customers with the perfect backpack based on their needs while also taking the chance to get to know a bit about each customer.
For quiz users to receive their results, Brevite includes an email opt-in with an incentive. However, Brevite doesn’t tell the customer what the incentive is, they say “enter and we'll include a little gift,” to entice customers to fill out the form. This is a great way to collect emails at while increasing sales.
Want to try Brevite’s quiz? Take it here.
9. Tenzo Tea: Tenzo Matcha Quiz
When you sell a niche product, it’s important to note that there will always be a group of customers discovering you for the first time. This means they may not know a lot about your business or the product you sell. A quiz is the perfect way to distinguish between customers that are familiar with your products and those who aren’t, which is exactly what Tenzo Tea does in their matcha quiz.
Since there are a lot of ways a customer can use matcha, Tenzo’s quiz narrows down how customers are planning to use their matcha before they recommend products. Every recommendation is tailored to each customer’s experience level. For example, after selecting “beginner” at the start of the quiz, the results page shows matcha starter kits.
With a journey this personalized, there’s no doubt that Tenzo Tea is making customers happy by providing accurate product recommendations based on a customer's experience level.
Want to try Tenzo Tea’s quiz? Take it here.
10. Derma Essentia: Virtual Consultation
Derma Essentia's quiz is a bit longer than other quizzes in this list, but that's okay. In fact, it's because they want to make sure they're recommending the best product solutions for their customer's skincare concerns, so they kept their quiz super detailed. They start by asking customers what their main concern is.
Image Source: Derma Essentia
Once customers choose if they're concerned about acne, aging, imperfections or another concern, the quiz dives in deeper to that issue by asking customers about their age range, what their skin type is like, if they're prone to acne and more. Derma Essentia then recommends several products for that customer's skincare routine, which often includes sunscreen and moisturizer.
Image Source: Derma Essentia
Want to try Derma Essentia’s quiz? Take it here.
Feeling inspired? Here’s how to get a quiz for your brand
A quiz is a powerful tool for you to engage with every website visitor. Some of these businesses have placed their quiz on their website homepages so new customers can easily discover and be matched with the perfect products.
Like we said before, there are many ecommerce quiz benefits—no matter the industry you’re in. If you’re interested in creating a quiz for your business to learn about your customers and grow your opt-ins, learn more on our Shop Quiz page:
