An ecommerce product page is your ultimate pre-sales tool, where visitors decide to add to cart or abandon your site completely.
It’s worth making them count.
Just like a sales associate answers questions in-store, your product pages should do the same—especially for supplement websites, where customer trust is crucial.
With countless vitamins and supplements on the market promising life-changing results, designing authentic, appealing, and concise product pages is essential. Shoppers will see through the fluff, so keep it real.
Here are our top 10 supplement websites to inspire you, showcasing sleek designs, value-added content, and embedded social proof.
Rheal Superfoods
Rheal Superfoods delivers on its mission to promote healthier, happier lives through superfoods. Inspired by the vibrant colors of fruits and vegetables, this supplement website is sure to catch your eye.
Each product page is perfectly designed to match the product’s packaging, creating a visually enticing experience. But it’s more than flashy colors that make these pages great.
Rheal Superfoods prioritizes value with clear benefits, ingredient lists, FAQs, complementary product suggestions, and customer reviews for social proof.
Source: Rheal Superfoods
If customers aren’t sure which products to choose, Rheal Superfoods points them in the right direction. With a prominent CTA button at the top right of the page, shoppers can “Take the Rheal Quiz” to learn which superfoods are right for them.
Source: Rheal Superfoods
This quiz powered by Octane AI asks customers questions about their health goals and lifestyle to provide personalized product recommendations. This easy flow guides customers to a curated results page that’s just as beautiful as the rest of Rheal Superfoods’ website.
Organic Olivia
Organic Olivia’s website transports visitors into a serene wellness experience, with earthy tones and herbal health messaging.
Source: Organic Olivia
This calming aesthetic continues on each product page, like its bestselling Not Your Average Probiotic. The product description prominently highlights the main benefits and expands to let shoppers know all the health specifics.
Organic Olivia incentivizes subscription purchases by pre-selecting the option and offering a 15% discount.
Every detail, from pre-sale strategies to upselling, reinforces Organic Olivia as a standout supplement website example with a great product page design.
Absolute Collagen
With countless skincare supplements available, Absolute Collagen builds trust by packing its product pages with benefits, instructions, and ingredients.
Absolute Collagen embeds additional social proof—like clinical stats, awards, and customer reviews—to further reassure buyers. Take their Marine Liquid Collagen page, for example, with badges highlighting its 2024 Beauty and Wellness awards.
Source: Absolute Collagen
What sets Absolute Collagen above other supplement website designs are authentic customer success stories. Results don’t lie—especially before and after photos.
Jocko Fuel
Jocko Fuel, co-founded by retired Navy SEAL Jocko Willink, motivates visitors with a high-energy website designed to optimize health and performance.
Source: Jocko Fuel
Jocko Fuel embeds a quiz in their menu, displayed at the top of every product page. This hard-to-miss CTA points users toward a quiz that asks questions about their age, activity level, health concerns, and goals. Based on these results, Jocko Fuel recommends tailored product recommendations.
The results? An engagement rate and completion right of over 90%. If you want the full scoop, check out their customer story.
WelleCo
Sometimes, it’s best to let your products speak for themselves, especially when they’re beautiful. WelleCo does this by allowing its product photography to take center stage with enlarged product photos.
Source: WelleCo
With stunning lifestyle photography that evokes emotion, WelleCo tones down the rest of its Evening Elixir page.
Customers can still find all the essentials—a product description, sizes, subscription options, and recommended complementary products. However, the page is designed in a way that doesn’t visually distract from the visuals, which shows customers how they can enjoy the health-packed hot chocolate.
You know what they say—a photo is worth a thousand words.
Genuine Health
As one of the most popular supplements and vitamin brands, it’s no surprise Genuine Health’s website lives up to the hype.
Given its wide product range, Genuine Health immediately makes it easy for customers to narrow their search by letting them browse by product type. Whether you want to get your greens in or work on your gut health, you know exactly where to look.
Take this page from their Green Foods collection—a large banner confirms customers are in the right place, further validated by prominent product packaging. Shoppers can hone in even more by shopping for a specific need within the category, like energy and clarity or healthy digestion.
Source: Genuine Health
Genuine Health offers a product finder quiz displayed prominently on their main menu for customers who are just starting their wellness journey or need a hand picking out the right products.
Source: Genuine Health
Powered by Octane AI, this quiz prompts users to answer a couple of questions about their health goals, sleeping patterns, and stress management. Upon completion, they instantly receive a curated selection of product recommendations, which they can add directly to their cart—as a subscription or one-time purchase.
Ancient + Brave
Many people take vitamins and supplements for reasons beyond the health benefits. For some, it’s part of a deeper ritual.
Ancient + Brave strives to help people find their ritual through its range of pure, potent, and sustainable supplements. With products geared toward hydration, collagen development, and even wellness coffees, there is something for everyone.
This vast product range is exactly why Ancient + Brave offers multiple quizzes to help users pick the right product. Staying true to their brand, they house these quizzes under a “Guidance” tab in the main menu. Web visitors can then explore the Octane AI-powered Health Goal Quiz or Collagen Quiz.
Once users find the right product, they’ll find even more helpful content on the product page. Ancient + Brave includes videos explaining the product’s benefits and demonstrating how to use it in action.
Source: Ancient + Brave
Scrolling down the page reveals more value-added content like a detailed ingredients list, relevant blog articles, user-generated video reviews, additional product recommendations, and FAQs.
Varying up the content media on your ecommerce supplement website is a great way to capture shoppers’ attention and build trust.
EHPlabs
EHPlabs is a fitness enthusiast’s dream with supplements for health and wellness, protein, pre-workout, and everything in between.
On the Health and Wellness product collection page, EHPlabs immediately tells customers what to expect—everything they need to feel their best. This distinction is helpful, considering the rest of the products are geared towards helping athletes hit their physical fitness goals.
Source: EHPlabs
As customers scroll around the page, the product image changes to display an on-brand graphic explaining the supplement’s benefits. Giving a sneak peek at what the product offers is the perfect strategy to entice browsers to click through to learn more.
Designing your supplement website to move shoppers down the funnel is a strategy any ecommerce brand can benefit from.
Wild Nutrition
Wild Nutrition’s product pages go beyond selling a single item—they sell the entire brand.
On its bestselling Ashwagandha Plus supplement page, users can explore features via photos or look deeper into the detailed drop-down menu for descriptions, ingredients, nutritional information, usage instructions, FAQs, and more.
Source: Wild Nutrition
Core brand elements like sustainability and ethics are woven into the website, with clear messaging about corporate responsibility and ethical practices.
This transparency lets customers feel good about their purchase inside and out—before the product is even delivered.
Body Bio
Body Bio cuts right to the chase with its simplistic, clean product page design. By presenting its website menu as a drop-down, it creates a minimalist experience that lets shoppers get right into the product details.
Source: Body Bio
From the second you land on Body Bio’s Balance Oil page, you see a beautiful photo of the product on the left with an equally beautiful display on the right.
The page creates social proof with the product’s star rating displayed right under the title, linking to customer reviews. That’s immediately followed by a succinct description and clear purchase options for formula type, quantity, and purchase method.
The smart design continues further down the page with a sticky navigation bar that brings customers to other page sections. In a single click, they can visit sections like Gallery, Details, What to Expect, FAQs, Reviews, and Why Body Bio.
From top to bottom, this vitamin website design is clean, inviting, and easy to follow.
Use this inspiration to create your supplement product pages
As seen from these 10 standout supplement and vitamin websites, there’s no one way to design the perfect product page.
Let these pages be as unique as your brand while including all the must-have elements—visually appealing designs, authentic social proof, and credible product information.
Whether through interactive quizzes, engaging imagery, or transparent messaging, each of these supplement website examples showcases the importance of creating a smooth, informative, and reassuring shopping experience.
If you want to increase your add-to-cart from your product pages, don't hesitate to book a demo to see how Octane AI can do that.
