With over 80% average open rates on Messenger, brands who use Facebook Messenger marketing are able to have personalized conversations with their audience at scale. To encourage Messenger subscribers to visit your site, you can add products into conversations. This allows you to create more engaging conversations, product quizzes, or give product recommendations with products shown right in Facebook Messenger.

Customize How Your Products are Displayed Within Facebook Messenger

With our newest updates, you can now update how your audience sees the products you add! Change the call to action that appears with the product, the destination your product links to or add in a discount. This allows you to find the call to action, destination, or discount that resonates most with your audience.