There are 1.3 billion users on Facebook Messenger. That number continues to grow, making it clear that chatbots and conversational commerce are here to stay. Conversational commerce is proving to be one of the most effective methods of customer engagement for ecommerce companies as in-app messages are 1.5x more likely to be opened and consumers are 6.7x more likely to respond than through email marketing. This represents a seismic shift in how brands and sellers can connect with and learn more about their customers.