When it comes to conversion optimization, have you ever considered A/B testing to see what messaging, images and placement convert your site visitors the best? A/B testing gives you a way to see exactly what makes your customers decide to engage with you beyond the first website interaction. 

There's never a way to 100% understand how every customer will interact with your business, but A/B testing can give you real data to help you better understand your target customers. Based on the results, you can display the highest-converting option to site visitors. 

See why A/B testing is so important? In this article, we'll show you how you can set up, track and understand the A/B testing capabilities with Octane AI's opt-in tools. But, the advice we'll share here will be helpful for any opt-in tools you're using to convert your site visitors.

Let's get started with understanding your unique audience!