So the Octane AI team and I were sitting there talking about ideas. You know how it is. And then BAM, someone said "What if we took a random selection of top Shopify stores and took screen shots of their product pages!".
So that's exactly what we did.
Why did we do this? Well, the better question is why not? If you're a growing Shopify brand it's in your best interest to look at other successful companies for inspiration. The problem is that it's going to take absolutely forever to look through a large amount of them. So it seemed like it could be useful if we took many many (MANY) hours to do all of this work ourselves and then share the screen shots with you.
Maybe this was a silly idea, or maybe someone will look at these screen shots and will discover the secret to the universe. We're honestly not sure. We just thought we should do it, and so we did. You can download all 200+ screen shots of Shopify product pages here.
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So, now that you have 200+ website product pages at your finger tips for near unlimited inspiration, what kinds of things might you learn?
Here are some things you might want to pay attention to while looking through this (ridiculous, but awesome) PDF:
What components different brands put on their product pages. Do they have recommended products? Do they tell a story? Are they promoting an offer?
Which types of industries are more image heavy vs text heavy (and is your brand following this same industry best practice).
Styles of product descriptions.
Review designs.
Additional features and tools (like AR filters, quizzes, etc)
So much more...
I think you will quickly learn something relevant to you just by scrolling through the PDF of 200+ product page screen shots. (If you do learn something, share it with me on Twitter - @MattPRD.)
I reached out to my Shopify expert friends on Twitter to see what they would look for when looking through a ton of product pages (and thinking about what makes a good product page), here's what they had to say:
1. Brand Story + Product Story on Product Pages
The product page is an extremely important component to the customer's journey. Phillip Jackson, co-host of Future Commerce and Chief Commercial Officer at Something Digital, put it best:
For many, the PDP is a doorway to the brand. Backtracing customer journeys we'll often see PDP > Search, PDP > Parent category
Baking in brand story alongside the product story, and moments of discovery (for the right audiences) have been very beneficial for CVR and AOV.— Phillip Jackson (@philwinkle)
