Reputation is everything - especially in the agency business.

When Erik Huberman founded Hawke Media a little over three years ago, he saw that the industry was in a conundrum: they were getting stuck selling things they couldn't sell.

Dependability meant stasis and a one-size-fits-all approach. Execution meant committing to a long-term contract and hoping for the best. Where was the long-term vision – and the short term, immediate care – that reputations are built on?