You may think of France as the capital of lingerie, especially considering that the word is French in origin. But as prolific as undergarments may be in the country that’s home to the Moulin Rouge, until recently there wasn’t a single online boutique catering specifically to women’s undergarments.

But in 2011, French entrepreneur Agathe Molinar came to the rescue, founding Lemon Curve, France’s first online marketplace exclusively dedicated to undergarments, from sexy bras to simple underwear, stunning negligees to practical swimwear, and sexy soutiens-gorge to sporty workout bras.