Reflecting on her career, Shannon Follansbee remarks, “I’ve actually never had a résumé.” This relational approach has led her from the New York art scene to the helm of bikini.com, where she oversees everything from social media and ecommerce optimization to photo shoots and inventory purchasing.

Headquartered in Las Vegas, bikini.com provides swimwear for a niche market that is looking for a non-mass-market experience. Drawing on a global base of over two hundred emerging designers, the site pairs swimwear shopping with original lifestyle content. This original content has garnered success and bears perhaps the most indelible trace of Shannon’s imprint.