Why Amazon Doesn’t Have to be the Enemy

We simply can’t ignore the powerhouse that is Amazon. In 2016, 43% of all U.S. online retail sales came from the online marketplace. While most physical retail stores are struggling to stay relevant in an Internet-centric environment, Amazon is only growing, even seeing its highest numbers to date this past quarter. But while Amazon’s success is impressive, ecommerce retailers have become somewhat disillusioned with the world’s biggest online marketplace and wonder whether or not Amazon is their friend or foe.