The world of ecommerce is vast and complex. Even those who have an excellent business idea and enough smarts to bring a product to market might run into problems when it comes to building, designing, launching, and maintaining a platform that can effectively drive and manage the sales necessary for that business to grow.
Sometimes you need to bring an expert on board, a team with the know-how, skills, and a proven track record of success in the industry. A company, say, like SUMOHeavy.