Question-to-revenue analytics
Every number is explained, from the whole quiz down to a single shopper. See where people drop off, what each answer earns, which products the quiz actually sells and which traffic is worth more.
Funnel
The funnel by page shows where shoppers drop off. Paths show the routes they take through jump rules, and traffic breaks down by channel, device, country, new vs returning, referrer and UTM. Versions sit side by side so a change is measured, not guessed. Funnel, paths and some breakdowns are on Plus and Enterprise.
What every answer earns
The answers table shows completion, opt-in, orders and revenue for every answer in the quiz. An answer that few people pick but that buys more is worth a different results page; an answer that loses shoppers is worth rewording.
| Answer | Completion | Opt-in | Orders | Revenue |
|---|---|---|---|---|
| Extra light | 69.0% | 39.7% | 65 | $4,135 |
| Medium | 62.7% | 34.4% | 23 | $1,397 |
| Deep | 74.1% | 42.9% | 17 | $1,006 |
| Extra Deep | 67.1% | 36.1% | 11 | $442 |
How the quiz drives sales
The products report splits revenue into three groups, so you can tell what the quiz sold directly from what it only influenced. Orders carted from the quiz are tracked for up to 90 days. Orders matched later by email or the checkout pixel use a window you set, 1 to 30 days with a default of 7, and are labelled Matched by email.
Products the shopper carted on the results page.
Products the quiz recommended that the shopper came back for.
Products a quiz taker bought that the quiz never recommended.
Ask in plain language
Ask the assistant how the quiz did and get a summary you can paste into a Monday update. It reads the same reports you do and points at the page to look at next.
Start with one quiz
You don't need a perfect plan to begin. Start small, and let Phoenix help you improve from there.