Every answer builds a profile you own
Every shopper who gives an email or phone in any quiz becomes one profile for your store, and every later quiz lands on it: answers, points, formulas, Smart Properties, result, sessions and orders.
A skin quiz in March and a gift quiz in November land on the same person
The first time a shopper gives an email or phone, Phoenix opens a profile for them. Every quiz they take after that fills in a bit more of the picture, so you never end up with two half-records of the same customer.
- ✓Answers, points, formulas and Smart Properties from every quiz.
- ✓The result they got and every session they started.
- ✓The orders they placed, on the same profile.
Ask about skin type once, reuse it everywhere
Treat each question as a customer attribute and reuse it across quizzes. It shows up on the profile as one property, "Skin type", not as a one-off answer buried in a single quiz.
Filter people by any answer, then send them where you work
Filter across quizzes by choice, number, date, text, email, phone, points, formula, winner or session. Sync the people you find to Shopify customer metafields and tags, which fires a Shopify Flow trigger, and to Klaviyo, Attentive and Postscript as properties.
Filtering across quizzes and Shopify Customers sync are on Plus and Enterprise.
Take it with you, or take it out
Your shopper data is yours to move. Export it whenever you like, and remove a person the moment they ask.
Pull every profile and every answer out in the format your other tools read.
Shopify's data and erasure requests are handled automatically, with no work from you.
Open a profile and remove it when a shopper asks you directly.
Start with one quiz
You don't need a perfect plan to begin. Start small, and let Phoenix help you improve from there.